How blogging humanises a brand

A lot of huge companies that we didn’t think would fall fell during the economic crisis. Here’s how blogging humanises a brand and builds a strong foundation for a company to stand firm during rough waters.

Before the economic crisis, there were so many brands, especially the big ones that seemed faceless, cold, so gigantic and customer service was so poor that you’d feel like you were customer # 100 500 000 for instance.

How blogging humanises a brand 1 – Use blogging to commend your staff

It would be good to create a story around your staff and maybe the best employee of the month. Put your staff members’ picture on the blog post. This doesn’t only motivate your staff, but by blogging this, it humanises the brand. Customers and potential customers might even remember the person that served them and acknowledge them when they come into the store. It’s motivating for staff members when they see the feedback on the blog too. This also builds trust between the brand and its customers. Customers can see that by them supporting the brand, it’s creating healthy empowerment.

Taking cuts and pictures of behind the scene moments that are unplanned shows customers and potential customers the reality behind the face of the corporation. Hopefully, your staff are happy, joke around and finish their responsibilities on time. This human element shows the customers that the company does look out for its staff members, have pride in them and the company they are running. It also shows that the company adheres to core values.

By blogging articles, giving your staff credit on the blogs and blogging about the activities and a typical workday the article is likely to get some shares from your employees onto their Facebook, Twitter, LinkedIn and other social media accounts which helps promote your brand as well but do ensure you have a social media policy.

How blogging humanises a brand

How blogging humanises a brand 2 – A brands’ core values shine bright through its causes

If your company and staff are involved in causes as part of their job, the company can use blogging to humanise their brand by getting the public involved. Perhaps your company has partnered with a charity over the Christmas period or have joined forces to work together on some events during the year. Announcements can take place via blogging, and a company can humanise a brand by making customers and potential customers aware of sales, for example there is an upcoming sale on all sportswear during International Day of Yoga. This demonstrates that the company has values around health and well-being.

How blogging humanises a brand 3 – Say thanks

Saying thanks through blogging is crucial. This shows your company’s personality. There are many ways to say “Thank you” to your customers and potential customers. Using methods, e.g. giveaways, competitions, a fun game for kids using Easter as the excuse etc. to keep customers engaged.

How blogging humanises a brand 4 – The freedom to speak your customer’s language

Don’t force customers; let them come to you and see what your company is about without any blagging. People buy from a brand that they like, trust, respect and know. You can’t win them all but the chances of gaining customers who come to your site because a friend of theirs read an article or found out about a product that could save them time in their everyday lives have got them curious is how blogging humanises a brand. Keeping your language simple without jargon, complex or technical reaches all audiences. If customers and potential customers cannot get the just of things with simple words, they’re likely to get frustrated and leave your website.

How blogging humanises a brand 5 – Set the record straight

Perhaps an incident has occurred in the company, and it’s all over the news. The full story hasn’t been explained, or some information is false. Why don’t you take the story and set the record straight on your blog? Now blogging this will humanise a brand through pure authenticity. Discussing the matter whether the company has made a mistake or not shows the public, especially its customers and potential customers that the brand is very much human. This is a massive advantage for a brand where both the consumer and the brand together humanise the company through blogging, i.e. both have equal power. The company has a chance to rectify the matter instead of staying behind the scenes or not showing their face. By blogging about the issue, they might even get back up from other brands like themselves who’s experienced something similar, sympathise and comment how they’ve resolved the problem or how they would go about solving it.

How blogging humanises a brand

How blogging humanises a brand 6 – Build a genuine link between a brand and its consumers

By blogging, you can update customers and potential customers about specific products. You can write an article using the company statistics and feedback as to why one product is selling better than the other and why people are buying it. Perhaps a new and improved product has entered the market, but statistics are showing that people are sticking to a particular product where the reviews speak for themselves even if the new and improved product is made of cutting-edge technology.

By blogging valuable content, the brand or company demonstrates how much it cares about its consumers, staff and its business as a whole. It’s not only leading as an authority but as a brand that people trust due to the updated, in-depth and researched content which helps customers and potential customers make an informative decision.

By gathering all the feedback you receive, i.e. through social media channels, comments on the blog posts, reviews of certain products and services doing well and not so well, customer complaints and positive feedback a brand will be able to see how they have done during that year or overall from the rest of their competitors. The brand can write a blog about how they are going to improve certain things for the company, in the company or for its consumers and staff. A blog showing statistics of the feedback in different areas of the business or even the statistics around a product will influence potential customers and customers that what they might believe and what the statistics (that don’t lie) are showing are two different things. This will have a direct impact on an informed buying decision. Potential customers and customers that left feedback will be surprised that the solution they were looking for or what they thought otherwise has come out in the form of a post and that the brand has been reading and considered their opinion.

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Mark Ford

Mark Ford
Mark Ford

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